EMOTIONAL DESIGN

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Touch the customer’s feelings and give him an unique shopping experience.

What is the best way to attract customers and increase turnover?

Is it possible to stand out from the competitors (on-line competitors too) with the emotional design?

Why don’t the customers come back? How to get them involved?

Sensitivity Architecture emotional design methodology helps ambitious entrepreneurs and innovative brands to grow in retail by crating exclusive spaces which touch customer feelings and create engagement.

 THE SUCCESSFUL SHOP

  • A successful shop can not be based only on the importance and quality of the brands it sells, it has to follow marketing and visual merchandizing principles too; 

  • The aesthetics of the sales area interiors, the eye-catching visual displays of the windows are only basic ingredients for a shop that works; 

  • The shopping experience inside the store is no more an optional, it is fundamental to increase the perceived value of the brands and the products.

That’s not enough these days because:

Every shop, restaurant or other retail activity is special because of its location, its unique spaces, its history. In a word, its identity.  The design concept must bring out these inner characteristics and translate them into strong emotions.

EMOTIONAL ENGAGEMENT

Sensitivity has created a unique emotional design method that produces a strong emotional engagement in the customer who, moving within sales areas, lives and perceives at first hand their peculiar and unique features.

EMOTIONAL DESIGN

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Our customers are ambitious and innovative because they know they can disappear quickly unless they constantly evolve, just as consumers constantly evolve their interactions with brands.

To engage the consumers it is critical to make them feel something inside the sales area, to give them a unique life experience that surprises and intrigues their imagination.

For us this mean to transpose the brand into the physical space: 

Highlight the brand core values, its inner meaning;

Transpose the values into emotional patterns.

Translate the patterns into a creative and strongly innovative design.

with the result to create a potent emotional relationship between brand and client.

emotional design

Sensitivity will assist you through all the possible declinations of a retail project:

  • design of the interiors;
  • custom furniture;
  • visual merchandizing;
  • windows design;
  • lighting;
  • other.

Sometimes for very special clients who asks us, we would consider to test the Sensitivity Method from the very beginning by crafting new brands.

 SENSITIVITY ARCHITECTURE PROCESS PRODUCES POWERFUL EFFECTS:

Exclusive spaces that capture the customer’s curiosity through emotions and make him return.

Unique shopping experience that hight the of value your brands

A system that optimizes the efficiency of the store and boost sales

RISE THE VALUE OF YOUR ACTIVITY. CONTACT US BY FILLING IN THE FORM

How to craft an emotional journey that completely involves the customer, stimulates his curiosity, builds his loyalty, leads him to buy and return.

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